In recent years，new media has gradually become the most important media for the public to obtain information，while traditional media faces the great challenge of media convergence. The birth of Weibo provides the most vivid case and a good platform for the transformation，and development of China’s traditional media. As the most representative platform in the field of new media，Weibo integrates communication and social connection，making information dissemination highly rapid，open and interactive. It not only has a great impact on traditional media，but also accelerates the integration process from traditional media to new media. The in-depth study of the status quo and future trends of Weibo communication not only promotes the upgrading and transformation of traditional media，but also provides a useful reference for the development of new media in China.