By 2020，the Nanning TV Transnational Spring Festival Gala has been held for 13 times，and it continuously tells Chinese stories to Southeast Asia and other countries and regions. This article comprehensively uses research methods such as interview method，field survey method and literature analysis method to try to analyze the innovation strategy of transnational Spring Festival Gala from the three dimensions of idea innovation，content innovation and platform innovation. In the dimension of conceptual innovation，the Transnational Spring Festival Gala practices the concept of “resonance”，and realizes the “resonance and harmony” of China and Southeast Asian countries and regions by finding ways to resonate and create resonance. In the dimension of content innovation，the Transnational Spring Festival Gala is good at using games and stories for communication，the media allows games and stories to cleverly convey their inner voice；in the platform innovation dimension，the Transnational Spring Festival Gala uses the strategy of “borrowing ships to go to sea” and leverages the influence of local media in Southeast Asian countries and regions to achieve a widespread coverage.