The combination of 5G，Internet of things，block chain and artificial intelligence technologies is putting human beings in an intelligent and interactive network，which has completely changed the way of human decision-making and social interaction. In this context，Chinese brand communication is facing a new round of communication reform and marketing innovation. Based on the literature analysis，we interviewed 11 service providers in China，and discussed the brand communication innovation in 2019 from the communication operation mode and communication process. From the perspective of innovation of brand communication operation mode，it reflects the central guidance of “intelligent decision-making”；driven by technology，brand communication tends to be precise，automatic and intelligent；in terms of content operation，it realizes batch，personalized and scenario development；in brand service，it shows the tendency of vertical deepening，self-help and integration. From the perspective of brand communication process innovation，first of all，the proportion of machine as the main body of production content is increased；second，the expression form of brand communication content presents original biochemistry and immersion；finally，the innovation of brand communication method is reflected in the boundary expansion of communication carrier and the interactive communication based on senses.