Since the reform and opening in 1978，China’s western rural areas have developed rapidly in terms of economy. Nonetheless，a series of problems，including hollow community，loose organization and weakened public space，have simultaneously occurred and then resulted in many troubles for local managers who deal with rural community governance and village community construction. Inspired by new media technology，these problems are quietly changing now. This paper takes the WeChat groups of Zhongbei Village in Ningxia Hui Autonomous Region as an example，and observes the identity of rural community and online construction under the new media environment from the perspectives of rural governance，public sphere and online community. Findings indicated that the circled communication of online digital communities further strengthens the engagement of rural communities，the co-presence of a multi-center subjects has broken the “center-edge” structure and promoted a new model of rural governance，the construction of sense of community and the formation of identity have promoted the willingness of villagers to participate in the discussion of public issues. This paper also makes some contributions for future research about the role of new media in rural community governance and integration. Implications from theory to practice have also been discussed.