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双循环
2019年北京文化的在地传播呈现全方位、精品化、创新化的特点，但文化产业协同性有待提升。在国内，北京文化建设提供了良好的示范，并大力扶持其他地区，但措施的针对性未能得到充分体现。海外传播方面，北京文化已具品牌特色，交流合作的创新性不断提升，但传播主体较为单一。因此，在地传播应推动数字文化产业协同发展；国内传播要因地制宜，发挥文化传播的长板效应；海外传播应培育多元主体，合力讲好中国故事。
<<This report analyzes the current situation of the industry of cultural communication in Beijing in 2019. It analyzes the status quo and problems in the cultural communication in Beijing from three aspects：the cultural communication in Beijing city，cultural diffusion and communication across China，and culture’s “going abroad”. It proposes suggestions which including “promote the coordinated development of the local cultural digital industry”，“domestic cultural communication should take advantage of local advantages”，and “overseas communication should cultivate diversified communication subjects”.
<<| Keywords： | Cultural CommunicationCulture’s “Going Abroad”Local CommunicationIntegration of Literature and TourismFour Full MediaLong Plate Effect |
