The governance of Beijing’s Internet cultural industry content is a major proposition related to the modernization of the governance system and capabilities of the capital. In 2019，the capital has effectively promoted the governance of the content of the Internet culture industry through measures such as strengthening the construction of laws and regulations，promoting changes in management methods，giving play to the role of Internet companies as market players，investigating and punishing irregularities，and strengthening moral guidance. However，in the content governance of the cultural industry，there are also constraints such as the maintenance of national cultural security，capital bubbles，inadequate laws and regulations，and the negative impact of the value of “science and technology neutrality”. Therefore，strengthening the value guidance of content governance，establishing a risk warning mechanism，improving the legal system，and advocating the concept of “science and technology for good” have become Beijing’s alternative ways to explore the content governance of the Internet cultural industry.