Online consumption is a brand new form of consumption，where consumers and merchants can complete transactions in the ‘physical absence’ of each other. With the development of network technology，there are more and more consumers who use Internet for shopping，and the scale of online consumption is also increasing，which is accompanied by online consumer rights protection. Judging from cases of online rights protection in Anhui Province，the reason for litigation is that the construction of the online system is lagging behind，which is specifically manifested in the rights protection disputes caused by the circulation in online consumption. This report selects 50 cases in 15 prefecture-level cities in Anhui Province，and analyzes the causes of consumer rights damage in online consumption，and then proposes solutions to safeguard the rights and interests of online consumers and businesses，thereby improving and perfecting online shopping environment，and ensuring the normal and orderly operation of online consuming environment.