本章首先介绍了行为经济学的发展与其在交通出行领域的应用概况;其次从有限理性、前景理论、社会偏好三个维度出发探讨人们出行行为中可能存在的偏差;最后探讨了如何将助推等行为经济学理论运用到交通政策的制定中。
<<This chapter first introduces the development of behavioral economics and its application in the field of transportation; secondly, it discusses the possible deviation in people's travel behavior from three dimensions of bounded rationality, prospect theory and social preference; finally, it discusses how to apply the behavioral economics theory such as boost to the formulation of transportation policy.
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