城市主题外文图书是世界各国读者受众认识城市的重要知识来源,也是分析考察城市国际形象的主要信息渠道。通过世界最大的网上书店亚马逊网站的图书数据分析,广州主题外文图书已有一定规模,但是与其他世界知名城市相比,仍然在数量和影响力上有较大差距。同时,图书内容类型以信息介绍型的旅游地图为主,内容较多关注近代历史话题而较少展示现代城市发展成就,图书语种、作者和出版社的分布不够广泛,图书封面形象设计仍然以传统符号为主,广州本土的研究成果没有推向世界,未能向国外读者传递真实立体全面的现代都市形象。未来广州要重视发挥外文图书提升城市国际形象的作用,加强与世界知名出版机构联系与合作,积极发动本土和世界的研究力量,推出更多内容丰富、信息准确、设计时尚的国际化图书,为讲好广州故事、中国故事提供有力支撑。
<<The Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area proposes the strategic goal of Guangzhou’s construction of an international metropolis,and Guangzhou needs to strengthen the international dissemination of the city’s international image to the world. City-themed foreign book is an important source of knowledge for readers around the world to understand the city,which is also the main information channel for analyzing and examining the international image of the city. Through the analysis of book data on the Amazon.com website,the world’s largest online bookstore,there is a certain scale of Guangzhou-themed foreign books,yet,there is still a large gap in quantity and influence compared with other world-famous cities. At the same time,the book contents and types are mainly tourists information-oriented. Most of them focus more on historical topics and less show the achievements of modern city development. The languages,authors,and publishers are not widely distributed. The book cover image designs are still around traditional symbol. Guangzhou’s local research results have not been promoted to the world,failing to convey to foreign readers a true three-dimensional and comprehensive modern urban image. In the future,Guangzhou should pay more attention to the role of foreign books in enhancing the city’s international image,by strengthening its contact and cooperation with world-renowned publishing institutions,and engaging actively with local and international research forces to launch more international books with rich content,accurate information and stylish design,by which to provide a strong support for telling Guangzhou stories and Chinese stories well.
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