5G技术再掀短视频的发展浪潮,国外专业媒体纷纷借助社交平台强大的年轻用户资源和技术创新优势进行视频内容分发,社交平台积极打造原创故事以增强自身影响力,媒体和平台之间的界限越发模糊。本书探讨国外传统媒体与短视频融合的相关案例,关注传统媒体与社交短视频在交互发展过程中的可行性策略和成功模式。随着国外媒体融合进程的深入,短视频将成为移动用户的第一语言,短视频内容生产将更侧重于创意性和互动性,媒体平台化和平台媒体化的趋势进一步突出。国内媒体可借鉴和汲取国外的成功经验,从生产优质短视频内容、丰富短视频创意以及增强短视频社会价值等方面着手促进自身发展,在短视频群雄争霸的场域里脱颖而出。
<<5G technology is gaining waves for development of short video again. Foreign professional media have taken advantages of the powerful young user resources and technological innovation of social platforms to distribute video content. Social platforms actively create original stories to enhance their own influence. The boundaries between media and platforms are becoming increasingly blurred. This report explores relevant cases of convergence between foreign traditional media and short video,and focuses on the feasibility strategies and successful models of traditional media and social short video in the interactive development process. As the deepening of the process of foreign media integration,short video will become the first language for mobile users. The production of short video content will focus more on creativity and interaction. The trend of media platformization and platform medialization become salient. Domestic media can assimilate and draw on foreign successful experiences,from aspects of promoting high-quality short video content,enriching creativity of short video,enhancing the social value of short videos and so on,to improve themselves and stand out of high competition on the field of short video.
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