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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    向智媒出发:媒体融合的广东实践

    摘要

    运用人工智能技术,加强传播手段和报道创新,建设新型传播平台,成为本年度广东媒体融合创新的热门。在广东省委的政策支持下,作为全国媒体融合先锋的广东各主要传媒集团在融合传播和经营创新方面表现出色,融合编辑部对标国内领先,科技创意产业拓展积极多元,在向智媒化的转型过程中迈出了坚实的一步。在粤港澳大湾区建设机遇下,广东媒体可与港澳媒体协同创新,共同打造智媒时代的新型主流媒体,大湾区数量和质量可观的数字创新主体是粤港澳媒体融合的优势,而体制机制创新是关键。同时,广东媒体仍需要努力建成平台媒体和培育从业者的智媒技能,以应对下一步的融合创新要求。

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    Abstract

    Using of artificial intelligence technology,strengthening communication means and reporting innovation,and constructing of a new communication platform has become the focus of media convergence and innovation in Guangdong this year. With the policy support of Guangdong provincial party committee,the major media groups in guangdong,as the pioneer of national media convergence,have performed well in the field of integrated communication and management innovation. The integrated editorial office has taken the lead in China,and the scientific and technological creative industry has expanded in a positive and diversified way,which has taken a solid step in the transformation process of intellectual media. Under the opportunity of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area,the media in Guangdong can make collaborative innovation with the media of Hong Kong and Macao to jointly create a new mainstream media in the era of intellectual media. The integration of the media in Guangdong,Hong Kong and Macao in the Greater Bay Area has the advantage of digital innovation subject with considerable quantity and quality,and the innovation of system and mechanism is the key factor. In addition,Guangdong media still needs to work hard to build platform media and cultivate intellectual media skills of practitioners,so as to meet the next step of integrated innovation.

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    作者简介
    董开栋:董开栋,广州大学新闻与传播学院讲师,博士,主要研究方向为数字新闻业、新媒体用户行为。
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