为深入了解2018~2019年重庆市媒体融合发展现状,本课题组对重庆市主流媒体及部分区县媒体进行调研。研究发现,重庆市主流媒体深入学习和贯彻习近平总书记关于媒体融合发展的重要讲话精神,坚持“导向为魂”,做大做强主流舆论;坚持“移动优先”,重塑平台传播优势;坚持“内容为王”,提升优质内容价值;坚持“创新为要”,重构融合新机制;坚持“技术赋能”,放大一体效能;坚持“因地制宜”,推进区县融媒体建设。
<<In order to understand the current situation of media convergence and development in Chongqing from 2018 to 2019,the research group investigated the mainstream media and some county level media in Chongqing. The study found that Chongqing mainstream media thoroughly studied and implemented the spirit of General Secretary Xi Jinping’s important speech on development of media convergence,insisting on “Orientation as the soul”,expanding and strengthing mainstream public opinion;insisting on “Content is king” to enhance the value of high-quality content;adhering to the “innovation is the key” and restructured the new convergence mechanism;adhering to the “technology empowerment” to amplify the effectiveness of the whole;and continuing to “adapt measures to local conditions” and promoting county-level media development.
<<Keywords: | Chongqing Broadcasting GroupUpstream NewsCounty Level Integrated Media CenterChongqing News CroupChongqing Metropolitan Media Group |