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    四川媒体融合发展:现状、特点与趋势

    摘要

    2018~2019年,四川媒体融合呈现新格局;人工智能、5G、AR、MR等新技术赋能新闻生产,全力打造媒体融合新亮点;传媒与通航、文博以及地产等领域的跨界融合、媒介生态系统的重构、多元布局使得四川媒体跨入融合新时代;“三向融合”理念的指引与网格传播的发展,打造出县级融媒发展新模式。四川媒体在融合过程中依然存有媒介产业市场运行模式不清晰、县级融媒体之间存在建设鸿沟、媒介技术的浅层化使用和媒介伦理等问题。

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    Abstract

    During 2018-2019,the development of media convergence in Sichuan Province has undergone a transition from superficial phase “addition” to deep phase “convergence”. Effective guidance of policies and strong driven by market operation have facilitated to promote a new layout of media convergence in the province;5G,AR + MR,artificial intelligence and other new technologies enable news production,and put every effort to create new highlights for media convergence;media’s cross-border integration with airline,cultural museum,real estate and other fields,restructuring of the media ecosystem and diversified layouts have lead Sichuan media into a new era of integration;the guidance of the “three-level convergence” concept and the development of grid communication have created a county level new model. At present,the development of media convergence in Sichuan presents a series of features such as the transformation of convergence models,the upgrading of convergence forms,and the independent construction of platforms. In the future,it will gradually become intelligent,scene-oriented,and socialized. However,in the process of media convergence in Sichuan,problems,like the unclear operation for the media industry market model,the construction gap among county level integrated media,the superficial use of media technology,and media ethics,still exist. As the appearance of these problems,Sichuan media must actively utilize existing resources to develop diversified industries at first,secondly,build county level media convergence basing on local conditions,and finally release the autonomy of industrial practitioners and positively empower the media through applying new communication technologies.

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    作者简介
    石磊:石磊,西南交通大学人文学院院长、教授、博士生导师,主要研究方向为新媒体与传媒文化等。
    周卫萍:周卫萍,西南交通大学人文学院硕士研究生。
    黄强:黄强,西南交通大学人文学院硕士研究生。
    李如阳:李如阳,西南交通大学人文学院硕士研究生。
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