2018年是媒介融合发展至关重要的一年,传统媒体行业改革进一步深化,运用新体制、新平台、新内容、新技术,突破瓶颈,寻找出路。陕西省传媒产业在媒介融合进程中做出了显著的贡献,具体表现为在主流报业方面,建立了融媒体指挥中心,形成了新媒体集群。在广电方面,建设“丝路秦岭云”,融通省市县级媒体。在网站方面,新闻产品丰富多样,爆款产品频现。在县级融媒体方面,相关建设迅速推进。本书旨在阐明陕西省媒介融合的发展现状、经典案例、发展特征,并为陕西省媒介融合未来的发展提出了相应的对策建议。
<<It was a crucial year for the development of media convergence in 2018-19. With the challenge of new managerial structure,new platforms,new content,and new technologies,the reform of traditional media industry has been further deepened. In 2018,Shannxi Province’s media industry had made significant contributions to the process of media convergence. Specifically,in the mainstream newspaper industry,some integrated media command centers had been established to form new media cluster. In radio and television,the “Silk Road Qinling Cloud” had been built to integrate provincial,municipal and county media. In terms of websites,news products were abundant and diverse,and hot style products were emerging frequently. In the county-level media convergence,relevant construction had been rapidly promoted. The purpose of this report is to clarify the current situation,classic cases and development characteristics of media convergence in Shannxi Province,and put forward corresponding measures and suggestions for its future development.
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