With the upgrade of technology and the development of the media industry，the pace of media convergence has been accelerating，and convergence has constantly advanced in depth and breadth. In recent years，outcomes of media convergence development in Zhejiang have attracted widespread attention. The province has seen new highlights and new trends in adjustment of media industry，three level media linkage，and county level media convergence development，shaped a typical integration of national benchmark. This report sorts out the new features and trends of media convergence，and explores possible means and strategies of convergence from the case of media practice in Zhejiang Province.