中国传统媒体与新兴媒体的关系发展历程,大体经历了从“相加”到“相融”的阶段;对应到传统媒体的数字化转型过程,也表现为从“传统媒体+”到“互联网+”的阶段。本书梳理了近年来中国传统媒体与新兴媒体在内容、渠道、平台、经营、管理等方面的融合过程及现状,旨在为中国媒体融合的下一步发展提供些许借鉴。
<<The relationship among Chinese traditional and emerging media has gone through a stage from “addition” to “integration”. The digital transformation process of traditional media is also manifested in the stage from “traditional media +” to “Internet +”. This report summarizes the integration process and current situation of Chinese traditional and emerging media in terms of content,channel,platform,operation and management in recent years,providing some references for the next development of Chinese media convergence.
<<