This report takes music short video APP Douyin as the research object，traces the development course and industry status of Douyin，analyzes its strategy operation from the aspects of technology，the business pattern，and the user，and then discusses the positive influence of Douyin platform on the society at all levels，including expanding public perception，empowering minorities，cooperating marketing as well as the revelation to the traditional media. The report preliminarily discusses how the traditional media can learn from the content thinking of Douyin and carry forward their own advantages，so as to further promote the process of media convergence and form the all-media communication pattern.