communication is the basic method and important measure of intangible cultural heritage protection. In recent years，with the rapid development of new media，intangible cultural heritage communication has emerged a new situation of expanding the main body of communication，diversification of communication channels and scientific and technological communication methods. At present，it is necessary to accelerate the modern transformation of intangible cultural heritage resources，cultivate professional communication teams，master new media technologies and trends，build intangible cultural heritage communication brands，build the whole media communication pattern of intangible cultural heritage，realize the record，creation and sharing of the whole people，and promote the return of heritage projects to life and the formation of a good trend of conscious inheritance.