novelcoronavirus pneumonia outbreak in China in early 2020 is an acute respiratory infectious disease. The new crown virus is characterized by strong infectious，susceptible population，diverse transmission routes，difficult treatment of severe patients and relatively high lethality rate. On January 23，Wuhan，the worst hit area of the epidemic，began to “close the city”，opening the most stringent epidemic prevention and control mode in history at the cost of stagnant national personnel flow and economic shutdown. The novel coronavirus pneumonia epidemic has a huge impact on China’s consumer market，and on the one hand，it has caused a stop effect on travel，catering，entertainment and other industries. On the other hand，online education，remote office，online fresh food and other industries are developing rapidly. To evaluate the impact of epidemic factors on China’s consumer market can provide a better basis for macro policy adjustment.