In the age of “the economy of attention”，The “we media” industry is in chaos，and there are news anomie phenomena such as Reversal News. The frequent occurrence of “Reverse News” will lead to the crisis of social credibility and the image crisis of media. This paper take “10.28 bus crash in Wanzhou” as the research object，Content analysis is adopted to study the news production process and reporting process of “we media”. Studies have shown that “we media” cannot guarantee the truth of news in the reporting process，and adopts emotional narrative strategy to label the news，leading to the emergence of “Reverse News”. To correct the industry chaos and maintain a clean and healthy media environment requires the joint efforts of the media，government departments and the public.