如今更加广泛的科学传播活动走进公众视野。本文以微博账号“@中科院之声”、“@果壳”和“@博物杂志”为研究对象,运用内容分析的方法比较了其科学传播主题、内容生产特征以及微博互动情况,研究发现:“@中科院之声”的内容科学程度高,趣味性低,科研语境居多,传播模型更偏向单向模型;“@博物杂志”“@果壳”科学程度高、趣味性高,更倾向于使用生活化语境,传播模型更加接近公众参与科学模型。同时,本文调整了新媒体社会责任评价体系以适应科学传播语境,并对研究对象的社会责任履行情况进行了分析。
<<Science communication activities on social media have become more extensive. This paper takes Sina Weibo accounts @Voice of CAS,@Guokr,and @Nature History Magazineas the objects. This study made quantitative statistics on all content published by three Weibo accounts in 2018,and compared the topics,characteristics of the content,interaction,and the performance in social responsibility of three accounts. The study found that the content of @Voice of CASwas of higher scientificalness,lack of fun,and using scientific context mostly. Its communication model is more inclined to one-way model. The @Nature History Magazineand @Guokrtended to use daily context in science communication. Their communication models were closer to the model of public engagement with science. At the same time,this study also adjusted the evaluation system of social responsibility of new media in a context of science communication,and analyzed the performance of the objects in social responsibility.
<<Keywords: | Social ResponsibilityScience CommunicationSina Weibo@Voice of CAS@Guokr@Nature History Magazine |