随着微信社交新媒体的发展,健康类微信公众号以一种全新的健康传播方式出现,满足了人们对健康信息的需求与渴望,逐渐成为健康信息传播的主要渠道。为了挖掘健康类微信公众号的信息传播潜力,改善健康传播微信公众平台建设,本文选取以传统媒体类、医疗机构类、互联网类、草根类为代表的共12家健康类微信公众号,结合相关问卷调查数据,分析健康类微信公众号的传播现状与传播效果,并将相关理论与调查数据相结合,总结健康类微信公众号的传播优势及不足之处,以期为健康类微信公众号在健康传播中的有效应用提供经验借鉴。
<<With the development of the WeChat social new media,the healthy WeChat official accounts have emerged as a new way of healthy communication,which meets people’s needs and desires for health information,and gradually becomes the main channel of health information dissemination. In order to tap the information dissemination potential of the healthy WeChat official accounts and improve the construction of the WeChat public platform for healthy communication,this paper takes a total of the twelve healthy WeChat official accounts represented by traditional media,medical institutions,Internet and grassroots as examples. For one thing,it expounds the present situation and effect of communication of the healthy WeChat official accounts by analyzing the relevant questionnaire survey data. For another,this thesis summarizes the advantages and disadvantages of communication of the healthy WeChat official accounts after combining the related theories with the results of an investigationwhich the purpose is to provide experience and reference for the effective application of the healthy WeChat official accounts in health communication.
<<