本文以18个典型的不同领域的微博意见领袖作为研究对象,对其发布的2308条微博信息进行量化统计分析,旨在考察微博意见领袖的社会责任履行状况。研究显示,微博意见领袖的社会责任履行状况还有一定的提升空间,所抽样的意见领袖社会责任评价得分均值为2。5936分(得分率为51。87%),刚过满分的1/2。微博意见领袖“信息生产A1”得分处于中等偏上水平,但在“价值引导A2”、“文化教育A3”和“协调沟通A4”方面的社会责任履行效能还需要进一步提高。
<<This study takes 18 typical microblog opinion leaders in different fields as the research object,and conducts quantitative statistical analysis on 2308 microblog information published to investigate the social responsibility performance of Weibo opinion leaders. The research shows that there is still room for improvement in the social responsibility performance of Weibo opinion leaders. The average score of the social leaders’ evaluation scores of the opinion leaders is 2.59356 (score rate is 51.87%),and the score is more than half of the full score. Weibo opinion leader “Information Production A1” scores are above average,but the performance of social responsibility in “value guidance A2”,“cultural education A3” and “coordination communication A4” needs to be further improved.
<<