New media is a dynamic force in the anti-poverty campaign. We will build a four-dimensional path for the new media to fulfill their social responsibilities in the anti-poverty campaign and a framework of nine secondary indicators. We will evaluate the above news as a case study. The study found that the new media has good performance under the two major paths of “reporting-conducting” and “guiding-stimulating”，and there is much room for improvement under the two major paths of “connecting-building” and “action-reconstructing”. This study has established a media social responsibility framework with commonness and individuality，and revealed the mechanism of new media social responsibility in the anti-poverty campaign，which is helpful to clarify the responsibility of new media in different scenes.