本文以我国10家省级主流新闻门户网站为研究对象,依据总报告建构的评价指标体系,对其首页新闻栏目进行计量统计和分析,结果显示省级主流新闻门户网站社会责任履行整体情况良好,存在的主要问题有:对于议程设置和舆论引导的分寸掌控能力不足,在主流价值的引导方式上有较大的上升空间,对时政头条新闻内容的质量把关行为有待优化,需要进一步细分用户行为以形成良好的互动氛围。因此本文提出,门户新闻网站在当前融媒体格局下更要强化责任意识,主动融合新传播生态,健全内容生产机制,着眼本地重视社会服务功能,积极开展对内对外文化传播,在增强文化厚度的同时拓展社会责任的广度。
<<This study takes 10 provincial mainstream news portals in China as the research object。According to the evaluation index system constructed by the general theory,we makes quantitative statistics and Analysis on the front page news columns of these 10 websites. The results show that the social responsibility performance of provincial mainstream news portals is in good condition as a whole,and the main problems are as follows:the ability to control the agenda setting and public opinion guidance is insufficient,there is a large space for improvement in the leading way of mainstream value,the quality control behavior of current political headlines needs to be optimized,and the user behavior needs to be further subdivided In order to form a good interactive atmosphere. Therefore,this study proposes to improve from the following aspects:the portal news website needs to strengthen the sense of responsibility,actively integrate into the new communication ecology,improve the content production mechanism,focus on the local social service function,actively carry out internal and external cultural communication,and improve the breadth of social responsibility while enhancing the cultural thickness.
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