当社交媒体、短视频、网络直播等新媒体平台日新月异之时,新闻客户端用户增长依然保持强劲势头。从整体看,新闻客户端发展格局趋于稳定,各新闻客户端特点凸显。本文选取月活跃度在百万量级以上具有代表性的新闻客户端作为研究对象,通过内容分析法分析并评价新闻客户端在信息生产、价值引导、文化教育、协调沟通四个方面社会责任情况。研究发现,新闻客户端整体社会责任评分有向好趋势,但优劣两极分化情况值得警惕,其中评分最高的为人民日报新闻客户端,最低为趣头条新闻客户端。新闻客户端履行社会责任各有偏重,在未来发展过程中可能存在不同风险问题。
<<With the rapid development of new media platforms such as social media,short video,Live WebCast,the users of News Application show explosive growth. The development pattern of News Application tends to be stable,and the characteristics of them are prominent.This paper mainly selects some representative News Applications as research object whose monthly activity users are above Millions,and evaluates their performances of social responsibility in information production,value guidance,culture and education,coordination and communication with the Content analysis. The study found that all News applications’ scores of social responsibility has a positive trend,but we should be alert to the polarization,People’s Daily Application is the highest and Qutoutiao Application is the lowest. Each News application emphasis the different points of social responsibility,and they will exist different risk problems in the process of development.
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