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    国家级新闻网站社会责任的实证考察

    摘要

    本文以我国25家国家级新闻门户网站为观测对象,依据总报告的评价指标体系,通过持续观察,对7235条样本进行了计量统计和分析,结果显示,国家级新闻网站社会责任履行整体情况较好,发挥了示范和引领作用,但在具体指标构成上存在差异,如信息生产优势明显,但信息资源的深度展现上有待提高;在价值引导的文本生产上尚需提升,共识塑造有待加强;文化教育受到重视,但传播科技方面仍需加强;在协调沟通方面趋同存异,互动质量有待提升。新的传播格局和社会形态需要国家级新闻网站坚守优势、创新发展:发挥新媒体融合能力,提高信息生产的深度;探索议题“下沉”策略,提升价值引导效能;整合资源优势,服务科技与文化协同发展;转变传播观念,畅通沟通渠道。

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    Abstract

    25 national news portals in China were used as observation objects in this study. Based on the general evaluation index 2.0 system of the pandect,7235 samples were statistically measured and analyzed through continuous observation. The results show that the overall performance of social responsibility of national news websites is fine,and it has played a demonstration and leading role. However there are differences in the composition of specific indicators. For example,the advantages of information production are evident,but the in-depthdisplay of information resources needs to be improved;the value-oriented text production needs to be improved,and the consensus modeling also needs to be strengthened. Cultural educations are valued,but media technologies still need to be strengthened;convergences and differences exist in coordination and communication simultaneously,and the quality of interaction needs to be improved. New communication and social patterns require national news websites to maintain their advantages and develop creatively;giving play to new media integration capabilities and increasing the depth of information production;exploring the “sinking” strategy of the issue and improving the value-leading effectiveness;integrating resource advantages,making coordinated development of service technologies and culture;changing the concept of communication and clearing communicative channels.

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    作者简介
    张军辉:张军辉,安徽师范大学新闻与传播学院副教授,硕士生导师,主要研究方向为新媒体传播与管理。
    宋维:宋维,安徽师范大学新闻与传播学院硕士研究生。
    沈宇:沈宇,安徽师范大学新闻与传播学院硕士研究生。
    王瑞:王瑞,华中科技大学新闻与信息传播学院硕士研究生。
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