我国已进入移动互联时代,正从网络大国迈向网络强国。5G时代的来临,将有效推进中国经济社会的飞速发展和伟大变革。如何立足形势发展,坚定不移推动媒体深度融合、做大做强主流舆论,让主流媒体借助移动传播牢牢占据舆论引导、思想引领、文化传承和服务人民的传播制高点是当下业界的研究热点。作为地方新闻网站,江西日报社旗下的中国江西网结合自身实际情况,紧紧围绕“政府”“受众”“媒介”三个要素,构建主流舆论新生态,把主流媒体融合推向纵深,不断做强主流媒体,发挥主流舆论的引领作用。
<<China has entered the era of mobile Internet,and is moving its step from a big country of network to a powerful country of network. The coming of 5G era will effectively promote the rapid development and great change of China’s economy and society. Based on the development of the situation,how to promote the deep integration of the media unswervingly,make the mainstream public opinion bigger and stronger,and with the help of mobile communication to let the mainstream media firmly occupy the communication commanding heights of public opinion guidance,ideological guidance,cultural heritage and serving the people,is the current research hotspot in the industry. As a local news website,Jiangxi News Network of China,a subsidiary of Jiangxi Daily,combined with its own situation,closely centering on the three elements of government,audience and media,constructs a new ecology of mainstream public opinion,pushes the integration of mainstream media to a deeper level,constantly strengthens the mainstream media,and plays a leading role of mainstream public opinion.
<<Keywords: | MediaNews WebsiteAudienceMedia IntegrationMainstream Public OpinionThe Five-type Oriented Government |