Xi Jinping emphasized that the Cyberspace and information industry represents a new productive force and a new development direction. Under the background of the Cyberspace and information cause in the new era，The Xinjiang Uygur Autonomous Region Party Committee Cyberspace Office of the Party committee of Xinjiang Uygur Autonomous Region will implement the development concept of “people oriented” in 2019. They gave full play to the functional advantages of network communication，network ecological governance and network social resources co-ordination. Through planning and implementing a series of activities such as “I speak for Xinjiang” network public welfare action，they set off a “phenomenon level” social communication new Xinjiang cultural movement. This paper takes the network public welfare action of “I speak for Xinjiang” as the observation sample，and studies that in the network society of “media survival”，the “Cyberspace and information communication” is the most active and leading new productivity in the “advanced productivity” of the Cyberspace and information cause industry，and participates in the process of modernization of social governance system and governance capacity in “meeting the new expectations of the people”.