The short video in 2019 has played a strong role in promoting the development of new government media. The short video of government has become one of the important forms of government communication. This article selects the government accounts that have strong communication power and influence from Douyin and Kuaishou platforms from the two aspects of administrative level and department category，analyzes these government accounts，and discusses the short videos of new government affairs at different administrative levels and The characteristics and deficiencies of development between different department categories，finally proposed to find the functional positioning and strengthen the innovation of works；strengthen the interaction mechanism，pay attention to user experience；expand the platform scope，establish a communication matrix；policy support，strict supervision and other short videos on government new media Development of effective optimization strategies.