In 2019，under the combined effect of the Deep media convergence of external and internal driving forces，China’s traditional media has shown a collective innovation on the mobile news clients：adding product functions such as smart recommendation，content aggregation，political affairs，life services，and points system incentives to provide services for users with the internet idea，which has been significantly improving the overall network communication ability. However，this round of collective innovation of traditional media centers on the partial revision of product functions，there are still some problems. First，the direction of overall market strategies needs to be clarified. Second，breakthrough and the improvement of communication power has not yet been effectively transformed into influence and public opinion guidance. Third，some abnormal consumption habits of users have been encouraged. In order to meet the development requirements of the “second half” of the mobile internet and “Intellectualization” era，the direction of innovation of traditional media mobile phone news clients should be improved in three aspects. First，regard content construction as the core and fundamental part. Second，promote systematic and coordinated innovation of strategic development elements such as deep-seated institutional mechanisms，capital，technology，talents and business models of traditional media. Third，create an independent and controllable characteristic convergence media service platform.