In 2019，Li Ziqi，a video blogger from China，has gone viral on YouTube. This phenomenon is an excellent case for studying the multiple paths of Chinese culture to the world. From this article，we believes that combining with the social media industry theory，the rise of social media and the Chinese celebrity culture provide a new opportunity for the spread of cultural soft power. We show that analyze the content and the correspond comments uploaded on Li Ziqi’s channel on YouTube to discuss which specific type of Chinese culture that Li Ziqi use the global online community to express. Based on the above discussion，the article recommends that international communication should encourage the development of diverse subjects，while external communication subjects need to find “empathy points” of cross-cultural communication to change “strong communication” to “strong effect”，so that we can achieve the goals of cultural mutual learning and common aspiration of people.