2019年,全球网络音频渗透率快速增长,中国网络音频行业发展总体态势向好。本报告将2019年中国网络音频发展置于全球网络音频和国内行业发展的时空坐标,归纳了行业总体发展状况,从外部环境、市场主体、内容生态等方面探讨了智能互联时代行业发展特点及其存在的问题,展望了2020年中国网络音频行业的下半场发展趋势,并从内容生产、融合创新、行业治理等角度提出发展建议。
<<In 2019,the penetration rate of global Internet audio increased rapidly and the development tendency of Internet audio industry in China was great. In this article,China’s Internet audio development in 2019 is placed in the space-time coordinates of global Internet audio development and domestic industry development. This article summarizes the status of development and discusses the characteristics and problems of Internet audio development in terms of external environment,market subject and content ecology in the era of intelligence. In 2020,the second half development tendency of Internet audio industry in China is predicted. Also,development suggestions are proposed from content production,integrated innovation and industry governance.
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