2019年主流媒体搭载Vlog快车的新闻实践引人注目。在新闻叙事学等理论视角下,构建主流媒体Vlog叙事框架类目,通过内容分析、定性比较及共词分析等考察主流媒体81条Vlog。研究发现,2019年主流媒体Vlog发声积极强势,正能量主题突出,融专业生产内容、用户生产内容于一体,内容组织成熟,推出不少契合Vlog特点的私人叙事作品,形成个体、草根、主流并行的叙事结构,但在表达边界、情节组织、场景聚焦、内容创新、视听元素使用等方面还有待探索。由此,需要采取转变叙事角色、提升综合素养,探索个性表达、坚守客观原则,打造品牌IP、强化内容风格,平衡前台后台、连贯叙事逻辑,挖掘交互功能、创新内容表达等优化路径。
<<The vlog news practice of mainstream media in 2019 is remarkable. Under the theoretical perspective of news narratology,construct the narrative framework categories of mainstream Vlog narratives,and investigate 81 Vlogs in mainstream media through content analysis,qualitative comparison,and co-word analysis. The study found that the mainstream media Vlog in 2019 has a positive and strong voice,a positive energy theme,a combination of professional production content and user production content,mature content organization,and launched many private narrative works that fit the characteristics of Vlog,forming individuals,grassroots,and mainstream narrative structure,but in terms of expression boundaries,plot organization,scene focus,content innovation,use of audio-visual elements,etc,have yet to be explored. This paper proposes to change the role of narrator and improve comprehensive literacy;explore individual expressions and adhere to objective principles;create brand IP and strengthen content style;balance front and backstage,coherent narrative logic;dig interactive functions,and innovate content expression optimization paths.
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