您好,欢迎来到皮书数据库!
热点推荐: 双循环
更多>> 课题组动态
更多>> 皮书作者
谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2019年中国网民新闻阅读习惯变化的量化研究

    摘要

    本研究进行了问卷样本规模为3万人的实证调查,分析证实,新媒体是获取新闻信息的主要渠道。手机媒体是最重要的新闻信息来源;只从传统媒体中获取新闻信息者极少;以微信、抖音为代表的社交媒体是获取新闻信息最重要的新媒体类型;腾讯微信是用户最多、最广泛的新闻信息获取平台。通过量化数据分析可以看出,我国网民在接收新闻信息时,倾向于通过移动端从微信、微博、抖音等新媒体渠道获取信息,电视、纸媒等传统媒体在信息传播方面占有率大大下降。在用户信任度方面,微信群被认为是更新速度最快、最值得信任的信息传播平台。相比之下,用户对其他传播渠道的信任度普遍不高,纸媒、电视等一般被视为“权威”的传统媒体。值得注意的是,抖音所代表的短视频平台在用户获取新闻信息的过程中重要性增加,是除微信群外最多用户选择的渠道。随着5G时代的到来,用户对音视频内容的接收将大幅增加,而对文字内容的接收则会相应减少。

    <<
    >>

    Abstract

    This study conducts an empirical survey with a sample size of 30000 people. The analysis confirms that new media is the main channel to obtain news information. Mobile media is the most important source of news and information. Few people only get news information from traditional media. Social media represented by WeChat and Tik Tok are the most important new media to obtain news information in China now. Tencent WeChat is the most widely used news information access platform. Through the analysis of quantitative data,it can be seen that when Chinese netizens receive news and information,they tend to obtain information from new media channels such as WeChat,weibo and Tik Tok through mobile terminals,and the share of traditional media such as TV and paper media in information dissemination is greatly reduced. In terms of user trust,WeChat group is regarded as the information dissemination platform with the fastest update speed and the most trustworthy. In contrast,users’ trust in other communication channels is generally not high,including traditional media such as print media and TV,which are generally regarded as “authoritative”. With the advent of 5G,users’ reception of audio and video content will greatly increase,while that of text content will correspondingly decrease.

    <<
    >>
    作者简介
    匡文波:匡文波,中国人民大学新闻学院教授、博士生导师,中国人民大学新闻与社会发展研究中心新媒体研究所所长。
    <<
    >>
    相关报告