2019年是全国县级融媒体建设的关键一年和高速发展的一年,从数量上来看,呈现“井喷式”发展;从质量上看,逐步迈入深化阶段,成效显著。总体上看,县级融媒体建设的主要特征有:一是建设模式的多元化,主要有中央媒体+县级融媒体、企业+县级融媒体以及多政级融媒体中心合作建设等三种模式;二是功能融合的深层化;三是媒体技术的智能化。与此同时,也存在员工管理机制落后、内容同质化严重、“造血”能力不足等问题。本文针对这些问题及其成因,提出了优化县级融媒体建设的若干对策。
<<2019 is a pivotal year for the construction of county-level media convergence nationwide and a year of rapid development. From a quantitative point of view,there is a blowout development. From a quality point of view,it has gradually entered a deepening stage with significant results. Generally speaking,the main characteristics of county-level media convergence construction are:first,the diversification of construction models,mainly including central media+county-level media convergence mode,enterprises+county-level media convergence mode,and the construction of multi-political media convergence centers mode;the second is the in-depth integration of functions;the third is the intelligentization of media technology. At the same time,there are also problems such as backward employee management mechanisms,serious content homogeneity,and insufficient “blood-making” capabilities. Aiming at these problems and their causes,this article proposes several countermeasures to optimize the construction of county-level media convergence.
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