2019年,我国媒体融合进一步向纵深发展,媒体行业呈现出新气象和新业态,5G技术推动媒体行业发生重大革新,全媒体格局重塑行业生态系统。县级媒体积极探索融媒体中心建设并取得显著成效,短视频依托庞大的用户规模和流量基础不断完善商业模式,主流媒体积极打造新型融媒体矩阵并丰富重大主题报道实践,广电媒体打造“广电+报业”模式加速转型升级。然而,纸媒面临更加严峻的生存状况,县级融媒体中心体制机制僵化等问题突出,行业内容乱象挑战媒介伦理和社会公德底线,制约了媒体融合的效果和进程,媒体行业亟须正确认识融合过程中存在的问题并寻找对策和出路。
<<In 2019,China’s media convergence has further developed in depth,the media industry has shown a new climate and a new format,5G has promoted major changes in media industry,and the all-media landscape has reshaped the industry ecosystem. County-level media actively explored the construction of the converged media center and achieved significant results. Short video relied on the huge user scale and flow base to continuously improve the business model. The mainstream media actively created a new type of media matrix and enriched the practice of reporting on major topics. Radio and TV media created the model of broadcasting with newspaper to accelerate transformation and upgrading. However,the print media is facing more severe living conditions. Issues such as the rigidity of the county-level converged media center’s system and mechanism is prominent. The chaotic content of the media industry challenges the bottom line of media ethics and social morality,which restricts the effect and process of media convergence. The media industry urgently needs to understand problems in the process of convergence correctly and find countermeasures and outlets.
<<