Influencer marketing has become a new trend of mobile e-commerce development in 2019. Large numbers of livestreamers have come to the fore，profiting from feature-rich platforms and diversified models. Influencer marketing，due to private traffic to cash，has become a new growth point for mobile e-commerce，which has been showing great development potential with expanding the sinking market and helping rural revitalization. But there are also some problems that come along with it，such as no guarantee of product quality and after-sale service，with low access threshold. In the future，along with the massive influx of capital，the structure of live-streaming market will continue to evolve. New technologies like 5G and VR will promote the innovation of influencer marketing forms. In the meantime，the industry as a whole will be further standardized with the increasingly stringent supervision.