您好,欢迎来到皮书数据库!
热点推荐: 双循环
更多>> 课题组动态
更多>> 皮书作者
谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2010年城市女性服装消费状况

    摘要

    “服装服饰”位列2010年女性个人最大一笔开支之首。北京女性最舍得给自己和家人购买服装,大连女性最舍得消费高档服装,31~40岁女性对服装的需求最旺盛,41~50岁女性购买高档服装出手最大方。休闲装成为城市女性购买高档服装的首选,超过六成被调查女性更加青睐国内服装品牌,服装款式和价格是影响女性服装消费最主要的因素,需求最大的服装是休闲装,端庄大方是中国城市女性最期望得到的着装效果,“好服装”的首要标准是性价比合理,女性购买服装时最需要得到的帮助是服饰搭配知识。 <<
    >>

    Abstract

    Clothing ranked on top of women's biggest consumption in 2010. Beijing women were the most generous buying clothes for themselves and their families. Dalian women spent most on high-end clothing. Women in their 30s have strongest demand for clothing. Women in their 40s are most generous buying clothes. Leisure wear have become city women's first choice. Over 60 percent women like domestic brand better. Style and price are the most important factors in women's clothing consumption. The biggest demand is leisure wear. Dignified dressing is Chinese city women's like. What women regard as good clothes are reasonable priced quality products. The most wanted help for women is clothing match-up knowledge. <<
    >>
    作者简介
    刘亚:第六届中国女性消费高层论坛组委会副主任、康泰纳仕集团首席运营官
    <<
    >>
    相关报告