Through the investigation and data analysis on the employment concept，employment desire，employment external support conditions，entrepreneurial intention，entrepreneurial demand，career planning education and so on，it is found that college students’ employment choice pays special attention to development prospects and interests and hobbies，and believes that capital and ability are important conditions for entrepreneurship. College students’ first choice for employment is in provincial capital cities or institutions，and the proportion of college students willing to go to villages and towns or rural areas is the lowest. More than 60% of college students want to start a business in partnership，and almost 50% want to get venture capital support. Less than 10% of college students have a clear willingness and goal to return to their hometown to start a business，and the thought of exploring outside is the primary reason why college students do not want to return to their hometown to start a business. Nearly 90% of college students think that the employment situation is grim，and more than 70% of college students consider it difficult to find a satisfactory job. Therefore，it can be seen that most college students’ attitude towards grass-roots employment is not positive enough，lack of strong entrepreneurial willingness and clear career planning，policy awareness and benefit rate is low，and most schools have only a single form of employment and entrepreneurship guidance. The study suggests that we should build a long-term guiding mechanism for college students’ grass-roots employment，promote and improve the construction of college students’ innovation and entrepreneurship ecological system，enhance the professionalism of college students’ career planning education，vigorously publicize and popularize employment and entrepreneurship policies and services，and establish a school employment guidance system that integrates education，management，guidance and service.