A middle income family refers to a family having a monthly income of 23000 yuan and a personal monthly income of 7419.6 yuan. The middle income family has an awareness of brand consumption. Their life quality is characterized by the following: they own at least one apartment,enjoy travel every year,and their leisure time is spent on shopping,engaging in other social activities and watching films . About 80 percent middle income families are satisfied with their marriage. The most harmful effect on a marriage is extramarital love. Families with children are more satisfied with their life quality. Three things worry them most and they are: not enough time to spend free,bottleneck in their career development,and sickness of family members. Their happiness comes from a stable marriage,a harmonious family and their elderly in good health. Their criteria of a good quality life are: harmonious family,healthy family members,balanced family and career life,and a good taste for life. <<