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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    河北省县级融媒体中心建设经验透视与路径探析

    摘要

    河北省县级融媒体中心建设遵循因地制宜、管建并举、试点先行的原则有序推进,已经建立起相对完善的组织架构和运行机制。本报告基于对首批启动的11家县级融媒体中心的深入调研,总结分析融媒体中心拓展社会功能、加强原创内容生产、创新经营管理机制等特色经验。针对管理政策衔接不畅、优质内容供给不足、专业人才缺乏、产业经营模式不清晰等问题短板,需要健全制度保障、全面提升内容生产力、打造专业化人才队伍、建立产学研相结合的智力支撑体系,促进县级融媒体中心规范健康发展。

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    Abstract

    The construction of county-level media center in hebei province has been carried out in an orderly manner according to the local conditions,the principle of simultaneous construction of management and pilot projects,and a relatively complete organizational structure and operation mechanism has been established. This report is based on an in-depth investigation of the first batch of 11 county-level media centers,summarized and analyzed the characteristic experience,such as expanding social function,Strengthening the production of original content,innovating management mechanism. In view of problems such as poor coordination of management policies,insufficient supply of high-quality content,lack of professional talents and unclear industrial operation model,It is necessary to improve the system guarantee,comprehensively improve the content productivity,build a professional talent team,establish an intellectual support system combining production,learning and research,promote the standardized and healthy development of county-level media center.

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    作者简介
    张芸:张芸,河北省社会科学院新闻与传播学研究所副研究员,主要研究方向为新媒体传播与媒体融合。
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