The publicity of Xiong’an new area has become very important Since its establishment in 2017. The media layout has formed a pattern of coexistence of mainstream media，commercial media and we media. Mainstream media is the primary reporter of Xiong’an new area；Commercial media is the beneficial supplement and expansion；we media，on the other hand，play a role of “rural highway” in the diffusion of political information，and also serve as a “barometer” of social conditions and public opinion. “Media Convergence” is the important feature. Platform，fragmentation，serialization are all clearly reflected，while short video，live broadcast，H5，VR are widely used. The culture news report is very focused，covering culture news，homesickness，food，beauty，etc. In the future，we should use systematic thinking to guide the cultural publicity，so as to expand its breadth and depth. In addition，for the Political news coverage，it is urgent to improve reporting techniques；including Changing the announcement style，using “fragmentation” and “visualization”，etc.