大学生是一个高知识、高素质的群体,是未来社会生活的主力军,也是新媒体的积极使用者。为了对河北大学生媒介使用行为和相关态度有一个清晰的了解,笔者于2019年11月开展了本次调查。调查采用概率抽样与非概率抽样相结合的方式,在河北省普通高校抽取14所院校,以问卷方式对1200名在校大学生进行了调查,回收有效问卷1087份。调查内容涉及大学生媒介使用情况、对不同新闻类型的关注情况、对河北省官方新媒体关注与使用情况、社交媒体使用情况、对媒介和媒介信息的信任程度等方面。结果显示:河北省大学生对本省官方新媒体关注度较低,对网络和社交媒体使用和依赖程度较高,倾向于作为信息的接受者而不是发布者,对媒体信息有一定的质疑精神,相信媒体的报道有利于现实问题的解决。
<<College students are a group with high knowledge and high quality,the main force of social life in the future,and the active users of new media. In order to have a clear understanding of media use behavior and related attitudes of college students in Hebei Province,this survey was carried out in November 2019. In the survey,probability sampling and non-probability sampling were used to select 14 colleges and universities in Hebei Province. 1200 college students were investigated by questionnaire,and 1087 valid questionnaires were recovered. The content of the survey involves the media use of college students,the attention to different types of news,the attention to the use of official new media in Hebei province,the use of social media,the trust degree of media and media information,etc. The results show that:college students in Hebei Province pay less attention to the official new media;use and rely on the network and social media;tend to be the receiver rather than the publisher of the information;have a certain spirit of questioning the media information;believe that the media reports are conducive to solving the real problems.
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