With the vigorous development of China’s cultural industry and the Internet，the content industry has ushered in a “golden period” of accelerated development，showing a good development trend. Based on the data analysis of the development of digital audio-visual，digital reading，online games，online education and other fields in China’s Internet content industry，it is found that the Internet content industry in Hebei Province is facing the dilemma of insufficient productivity of original content，less integrated development and utilization，and low transformation rate of content. This report combine the specific situation of the development of the Internet content industry in Hebei Province，exp ore the effective path of high-quality content building，cross-border integration and development，and improve the industrial chain，so as to win the initiative for the development of the content industry in Hebei Province in the context of the competition of the content industry.