Mobile video transmission has thrown an olive branch to the majority of rural residents. The freshness of the local field has opened up the acceleration of the network “super individual” for many rural video self-media. A large number of highly disseminated rural video self-media in Hebei and rural areas across the country together with the media，they wrote a new era of peasants’ life with fresh and original local videos. The investigation found that the rural video in Hebei has a development dilemma such as the existence of material rural submergence of spiritual villages in the media，the lack of exclusive interpretation of visual infections，the lack of cross-border integration of weak strength，and the slow start of development. Based on the empirical analysis of domestic successful self-media，we propose ideas and countermeasures to help leapfrog development of rural video self-media in Hebei from aspects of creating Yanzhao weather，helping e-commerce development，and taking root in local society.