In recent years，with the development of artificial intelligence and big data，the pace of media integration has been accelerating. The overall situation of media communication has been determined. The development of media has entered the second half. It is of great significance for Hebei news media to make full use of their own advantages and make good development by taking advantage of the geographical advantages of Beijing，Tianjin and Hebei，the integration of Beijing，Tianjin and Hebei，the strategic layout of xiong’an new area and the hosting of the Winter Olympics，so as to create news websites and news media clients that conform to Hebei’s local characteristics and to create a high-quality media group. Starting from the current situation of news websites and news media clients in Hebei province，this paper reveals the existing problems in terms of external environment，spatial orientation，all-media production mode，diversified content presentation，relationship with audience and profit mode，and puts forward countermeasures in terms of further clarifying spatial orientation，strengthening the pace of media integration，improving the quality of news，strengthening the relationship with audience and improving profit mode，so as to promote its vigorous development in conveying the voice of the party，the government and the people，and exploring its own unique development mode，thus gaining a firm foothold in the complex public opinion ecology.