With the rise of China’s middle class and the consumption of mid-to high-end hotels-escalating，more and more consumers start to pay attention to the design of hotel，pursue brand personality，and treat hotel stays as a “lifestyle” when they travel. The market demand for personalized service hotels that reflect life attitudes has continued to increase，which has also brought a new product and service upgrade system to the Accommodation industry. Both international and domestic hotel groups have seized the opportunity of transformation and strengthened the construction of mid-range hotel sections. On the one hand，they upgrade products and creative marketing，and on the other hand，they accelerate regional layout，market sinking，property contention，and resource preemption. The mid-range hotel market has continued to grow in recent years，but the development of various brands has been uneven. How can mid-range hotels as the most dynamic and innovative section in the hotel industry build distinctive products？In the face of competition，how should brands differentiate and operate sustainably？It is a problem that hoteliers should think about vitally.