本文主要对旅游住宿业的投资发展情况进行分析。海外投资方面,中国酒店集团通过收购国外酒店或者买地自建酒店实现全球扩张。国内投资近年来呈现出理性增长、结构优化与高活跃度特征。在融资方式上,除了传统融资渠道,新型酒店市场融资平台迭出,并活跃在酒店产业链中。盈利模式上,则主要包括经营增长、物业增值、资本营运和品牌创新等。
<<This article mainly analyzes the investment development of the tourism and accommodation industry. Overseas investment:Chinese hotel groups have achieved global expansion through the acquisition of foreign hotels or the purchase of self-built hotels. Domestic investment:In recent years,investment in the hotel industry has exhibited features of rational growth,structural optimization and high activity. Financing methods:In addition to traditional financing channels,new-type hotel market financing platforms have emerged,and have been activing in the hotel industry chain. Profit model:It mainly includes several models of business growth,property appreciation,capital operation and brand innovation.
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