本文主要对中国旅游住宿业经济连锁酒店品牌指数发展、指数排名与市场占有率、供给情况及市场表现进行综合分析。经济连锁酒店,是国内酒店市场发展的基石。2019年,国内经济连锁酒店品牌TOP10依旧集中在锦江、首旅如家及华住,其中OYO锁定中小单体酒店市场整合,显现出“鲶鱼效应”。在运营绩效下滑、同质化竞争和市场饱和背景下,经济连锁酒店品牌力图通过产品升级、市场拓展、直销比例提升及技术赋能等实现突围。
<<This section mainly analyzes the index development,brand list,supply situation and market performance of hotel chains in the tourism and accommodation industry. Economic hotel chains are the cornerstone of the domestic hotel market. In 2019,the domestic economy hotel brand TOP10 is still concentrated in the Jinjiang groups,BTG Home Inn Group,and the Huazhu group. In addition,OYO locked in the integration of small and medium-sized hotel markets to arouse catfish effect. In the context of declining operations,homogeneity and saturation,brands strive to achieve breakthroughs through product upgrades,market expansion,direct sales promotion and technological empowerment.
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